Datafeed Studio now supports the addition of custom products for situations when you wish to add products to a database that for one reason or another don’t exist in a merchants datafeed.

One great alternate use for custom products is for creating affiliate sites with completely unique content.

Instead of using the information that comes from a merchant’s datafeed (which might be used for hundreds of different sites on the Internet) you may prefer for some sites to create your products
from scratch, with your own custom content and images and then leveraging the product price comparison capability of Datafeed Studio to produce a price compare table like the one below when displaying your custom product :

This approach gives you the best of both worlds – unique content coupled with dynamic price comparison of products that match the criteria you supply.